With winter just around the corner, the winter sport scene is ramping up at full pace. Facebook timelines and Twitter feeds are chock full of reports from sport organizations and athletes as the last training sessions wrap up and thoughts are dispensed about the upcoming season. Behind the scenes, work is continuing at a feverish pace as well and along that line I’m excited to announce the release of a recent project, that Biathlon Canada has launched their new web site at biathloncanada.ca
This will be the third time I have provided the creative for the look and feel of the Biathlon Canada site, and this go-round is a marked departure from what we’ve used in the past. Created as part of the overall rebranding that I am working on with Biathlon Canada, the template artwork features bolder imagery, a far … Read More »
I tweeted a fast Company article yesterday, titled The Rise of Visual Social Media, which raises an interesting trend – that photos are superseding words as the backbone of content. For several reasons, the article resonated with me, not the least of which is my own perspective and use of social media has gravitated towards visual of late, and that as a visual communicator, it brings social media closer that much closer to my expertise.
On the flip side, an underlying theme that gave me pause was it’s contrasting of the “content is king” mantra vs. “a picture being worth a 1000 words”. While the article doesn’t declare a winner, I’ve always believed that “content” was all-encompassing of copy, imagery, video and design, and any serious shortfall in one would hobble the others. What experience tells me is that we are … Read More »
A bit behind, but here we go…
Nobleness. Six friends staring down 140km of uncharted territory that we call home. Six friends rolling in together hours later as one. The Noble Pursuit pitted resolve, camaraderie and skinny tires against our home and native land and we won, not that anyone was handing out prizes for this sort of thing. In all 54 cyclists tested their mettle against long strips of asphalt, winding country lanes and rugged ATV trails, came out worthy and celebrated with war stories and cold beers at Brio Gusto. Whether we cursed or cheered the day, we all knew we’d be back next year. So should you. Watch for it and in the meantime, be noble.
Name Game. A recent project I was excited to be part of was the naming for a new high-end butcher shop opening it’s … Read More »