With winter just around the corner, the winter sport scene is ramping up at full pace. Facebook timelines and Twitter feeds are chock full of reports from sport organizations and athletes as the last training sessions wrap up and thoughts are dispensed about the upcoming season. Behind the scenes, work is continuing at a feverish pace as well and along that line I’m excited to announce the release of a recent project, that Biathlon Canada has launched their new web site at biathloncanada.ca
This will be the third time I have provided the creative for the look and feel of the Biathlon Canada site, and this go-round is a marked departure from what we’ve used in the past. Created as part of the overall rebranding that I am working on with Biathlon Canada, the template artwork features bolder imagery, a far … Read More »
In the spirit of “Everything’s bigger in Texas” this update highlights big visuals, rides, inspiration and music.
I’ve been spending the last couple months evolving the Cross Country Canada brand and some cool projects are starting to see the light of day. I’ve worked with CCC to standardize fonts usage, colour selection and application, how we use images, all to present a united look and feel across all the various channels the organization employs. The first projects to come out since are a new 10′ pop-up display graphic along with the first couple corporate bannerstands. The brand has evolved in response to these changes with the addition of a red ‘faceted’ background, accented with a ‘shard’ of fluoro yellow and a greyscale background around the close cropped skiers. The net effect is far more eye-catching and dynamic and I’m looking forward … Read More »
A quick update in the midst of shuffling boxes around… The change from June to July meant far more than turning a page in the calendar this year. Not only did I move house over the long weekend, but I’m stoked to now have a proper office space tucked in the corner of Unit 8 – 280 Perry Street (aka Page Design). I’m still an independent Creative Free Agent, but benefit from the great creative energy and space the Page crew have. They’ve been very welcoming and it should be barrels of fun… micro-scooter races anyone? If you’re in the neighbourhood, stop in and say hi!
On the topic, I have to give a big thanks to Katie who let me set up shop in her home office for the month of June while I was between workspaces. Big thanks too, … Read More »
A quick update on a rainy June 1st. For inspiration, Ryder Hesjedal’s fantastic Giro d’Italia win, the first win in one of pro cyclings three crown jewels by a Canadian. I’m celebrating with a minor tweak to my header brandmark – a subtle tip of the chapeau to his incredible and historical achievement.
Under news, I will be opening an ‘official’ office as of July 1st. Details to come as the date approaches, but I’m pretty stoked about it even if the days of the 30 foot commute are nearing an end. Instead I look forward to finally being able to join the ranks of the cycle commuter, as it means means I really should buy another bike *grin*.
And finally, my latest work is a small set of exhibit graphics profiling Canada’s three Major League Soccer teams – Montreal Impact, Toronto … Read More »
Quick update today… Pics of the latest effort in Cross Country Canada’s fleet branding arrived in my mailbox a couple days ago – a Mercedes’ Sprinter 2500 Passenger van getting the treatment this time. The art follows the same concept that I applied to the Tour de Ski tour bus I wrote about here.
I had plenty of inspiration putting this wrap together as Devon Kershaw was in the midst of tearing up the World Cup circuit after his fourth place finish at the Tour de Ski. Chandra meanwhile, posted her best finish in the classic discipline with a 5th place in Drammen, Norway.
Four down and just a Dodge Ram left to do before we close the books on this one. Para-nordic skiers, are you ready for your close up?
The Tour de Ski. A 9 day European competition for the world’s best XC skiers. For 2010, Cross Country Canada makes a bold decision to ferry our athletes throughout the tour via private luxury coach. The space and facilities to relax and recuperate between events propels our team to incredible results. They nick-named it the Magic Bus. Fast forward to the 2011 Tour de Ski, throw a world championship win for Devon Kershaw and Alex Harvey in the mix, now self-styled rock stars of the XC ski world. The bus is back, but this year needs something extra… and befitting of 3 of the world’s best skiers. That’s when Cross Country Canada called me.
Over the last couple years, I’ve worked with CCC to tighten the marketing for the National Ski Team into a concept that evokes to the raw emotion, the … Read More »