I tweeted a fast Company article yesterday, titled The Rise of Visual Social Media, which raises an interesting trend – that photos are superseding words as the backbone of content. For several reasons, the article resonated with me, not the least of which is my own perspective and use of social media has gravitated towards visual of late, and that as a visual communicator, it brings social media closer that much closer to my expertise.
On the flip side, an underlying theme that gave me pause was it’s contrasting of the “content is king” mantra vs. “a picture being worth a 1000 words”. While the article doesn’t declare a winner, I’ve always believed that “content” was all-encompassing of copy, imagery, video and design, and any serious shortfall in one would hobble the others. What experience tells me is that we are … Read More »