ONLINE, ON TARGET
With winter just around the corner, the winter sport scene is ramping up at full pace. Facebook timelines and Twitter feeds are chock full of reports from sport organizations and athletes as the last training sessions wrap up and thoughts are dispensed about the upcoming season. Behind the scenes, work is continuing at a feverish pace as well and along that line I’m excited to announce the release of a recent project, that Biathlon Canada has launched their new web site at biathloncanada.ca
This will be the third time I have provided the creative for the look and feel of the Biathlon Canada site, and this go-round is a marked departure from what we’ve used in the past. Created as part of the overall rebranding that I am working on with Biathlon Canada, the template artwork features bolder imagery, a far more vibrant palette, stronger type and the net effect is an exciting, engaging face for the sport of biathlon in Canada.
As a national governing body that serves the grassroots right up to the national team, Biathlon Canada’s site contains an increasingly diverse and comprehensive library of content — news, events, education, development, sport, organization and membership info. Krista Benoit, of iSpark Consulting worked with Biathlon Canada to oversee the redesign process, and distill and streamline their content; while I provided a robust design that allows viewers to find their relevant information easily and without being overwhelmed. Together, we’ve elevated Biathlon Canada’s web presence to be one of the better amongst Canadian amateur sport organizations.
To find out more about my various projects for Biathlon Canada or my other sporting clients, or to talk about how my creative expertise can improve your branding and marketing, contact me.