Make Your Mark.
Branding is the soul of your business, sale the voice it speaks with and the face that people see. Your brand is what attracts attention, capsule makes connections and conveys your unique value. So it only makes sense that what drives and defines the success of any effective brand is the input of it’s stakeholders.
My focus is to work with organizations to discern what makes them tick, what sets them apart, and on what levels they need to connect. To ask the questions that their market will pose on encountering their brand, and to be ready with the answer. Working with this input is what enables me to develop brands that are far more than the sum of their parts. To answer the simple question ”Who are we?” with an elegant solution that is engaging and concise.
With the limitless branding opportunities available today, it’s imperative that a brand be strong enough to pull it’s own weight at every potential touchpoint. My marketing experience means that even as the creative components of a brand are coming together on paper, I can project the many ways that it could be used and design it with those applications in mind, ensuring one brand works effectively across all media.