The Language of Change.

Whether it’s a one-off project or a comprehensive brand application, find design is the bridge between your message and your market. Great design is marked by it’s ability to shine without overpowering the core message it’s conveying. It relies on knowing the rules, no rx but more often, knowing when to bend them in favour of fertile new ground in which  creativity can flourish.

I believe it’s important that any marketing be designed on both a visual and a strategic level. Without taking a broad view — one that includes a frank assessment of audience, assets and desired outcomes — any resulting work will be but a shot in the dark. This approach is all the more critical when designing for brand applications. Without the proper groundwork, the financial investment and equity of a brand may be at risk. Strategic design also weighs in with the rise of social media marketing, ensuring that projects integrate seamlessly across different mediums.

Design is the core skill that I grew from and I’ve always strived to maintain a balanced approach to design. Equal parts creative exploration and technical savvy, like the string on a kite, it’s allowed me to soar creatively while never losing touch with the realities that come with production. I design with vision and purpose, an by doing so, what I deliver has long-term value.



Recent Work + Events + Inspiration

Nick Sieber Photoset

A broader spread of images I shot of Nick Sieber this past weekend. It’s always a blast to slide into an alternative creative role,...

Falling, Falling, Crash — 
Album Artwork

A major milestone for any young musician is their first published work — that first collection of music that leaves their instrument, announcing their...

ONLINE, ON TARGET

With winter just around the corner, the winter sport scene is ramping up at full pace. Facebook timelines and Twitter feeds are chock full...

RECENT WORK: Big, Green Machine

At over 50′ in length and weighing in at over 106,000lbs, the McCloskey International J50 Jaw Crusher is a monster of a machine. Operating...

On The Fly: Norman Hardie Winery

A small cross section of the many small, inspiring sights that caught my eye during our Ride for Africycle stay at...

Ride For Africycle 2012

The ride for 2012 is in the books and now, a week later, having caught up on some work and Daddy/daughter time, it’s time...

Noble, name games and other news

A bit behind, but here we go… Nobleness. Six friends staring down 140km of uncharted territory that we call home. Six friends rolling in together...

Two Wheels of Change

On On the morning of August 11, over a dozen cyclists will roll out of the Silver Bean Café in Peterborough, Ontario on a...

Everything’s Bigger in Texas

In the spirit of “Everything’s bigger in Texas” this update highlights big visuals, rides, inspiration and music.

I’ve been spending the last couple months evolving...