Speak With One Voice.
Social media, viagra appropriately enough, is one of the most discussed topics in marketing today. The arrival of Twitter, Facebook and blogs have begun to reshape branded communication from that of a broadcast platform to one that focuses on opportunities and avenues for conversation. It’s worth remembering that the social element of social media has always existed, we call it “word of mouth”. What’s changed is the reach and impact that those words now carry and the ability of an organization to listen and respond in real time.
Social media has opened the doors for organizations to market themselves in innovative new ways. It’s provided an unparalleled opportunity to interact with clients, engaging them on a level that is comfortable and familiar. With my clients I establish three main criteria from which they can base their social media strategy – fit, presence and relevance. To achieve these, we look at how social media can lead or support their marketing and brand objectives. We assess how to best position their brand in social media circles. Finally, we look at what their organization can bring to the conversation.
Though vastly different, social media when used as a marketing tool is bound by many familiar practices of print and web. It’s success lies in sound planning and faithful execution, but most of all that it speaks in concert with your brand voice.