branding


TALKING POINTS: Visual Social Media

Posted on September 5th, by Kris in Blog Roll, Communication, Social Media. Comments Off

I tweeted a fast Company article yesterday, titled The Rise of Visual Social Media, which raises an interesting trend – that photos are superseding words as the backbone of content. For several reasons, the article resonated with me, not the least of which is my own perspective and use of social media has gravitated towards visual of late, and that as a visual communicator, it brings social media closer that much closer to my expertise.

On the flip side, an underlying theme that gave me pause was it’s contrasting of the “content is king” mantra vs. “a picture being worth a 1000 words”. While the article doesn’t declare a winner, I’ve always believed that “content” was all-encompassing of copy, imagery, video and design, and any serious shortfall in one would hobble the others. What experience … Read More »



It’s a Wrap, Again.

Posted on March 13th, by Kris in Blog Roll, Brand, Design, Sport. Comments Off

Quick update today… Pics of the latest effort in Cross Country Canada’s fleet branding arrived in my mailbox a couple days ago – a Mercedes’ Sprinter 2500 Passenger van getting the treatment this time. The art follows the same concept that I applied to the Tour de Ski tour bus I wrote about here.

I had plenty of inspiration putting this wrap together as Devon Kershaw was in the midst of tearing up the World Cup circuit after his fourth place finish at the Tour de Ski. Chandra meanwhile, posted her best finish in the classic discipline with a 5th place in Drammen, Norway.

Four down and just a Dodge Ram left to do before we close the books on this one. Para-nordic skiers, are you ready for your close up?



The Magic Bus

Posted on February 13th, by Kris in Blog Roll, Brand, Design, Sport. Comments Off

The Tour de Ski. A 9 day European competition for the world’s best XC skiers. For 2010, Cross Country Canada makes a bold decision to ferry our athletes throughout the tour via private luxury coach. The space and facilities to relax and recuperate between events propels our team to incredible results. They nick-named it the Magic Bus. Fast forward to the  2011 Tour de Ski, throw a world championship win for Devon Kershaw and Alex Harvey in the mix, now self-styled rock stars of the XC ski world. The bus is back, but this year needs something extra… and befitting of 3 of the world’s best skiers. That’s when Cross Country Canada called me.

Over the last couple years, I’ve worked with CCC to tighten the marketing for the National Ski Team into a concept that evokes to … Read More »



A Good Night Out

Posted on February 8th, by Kris in Blog Roll, Creative Economy, Peterborough. 1 Comment

I’m quickly discovering networking to be the lifeblood of an independent designer, and despite the good fortune of being busy these first couple months it was time to step out, make connections and explore new opportunities with 3 stops on the calendar tonight.

First up, Hazlewood Images to drop off business cards featuring the new brandmark I recently created. Marlon was thrilled at how they turned out and dove into an impromptu iPhone photo shoot for a quick tweet. We talked about some exciting leads and potential clients before parting ways for a couple hours.

A quick stop at the Greater Peterborough Chamber of Commerce Business After Hours event at the OFAH Mario Cortellucci Hunting & Fishing Heritage Centre was next. If you haven’t been, go. It’s an exciting place and a perfect winter activity for kids. On display are … Read More »






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